Prosperity Global Services works with organizations to responsibly harness the potential of data, Al, and emerging technology to drive positive change. The company was founded by Mai Mavinkurve, a leading expert in data and AI innovation and recognized as one of the 30 Most Influential Women in AI in Canada.

Ahead of the company’s official launch in spring 2024, Prosperity engaged TRIA to help develop its new brand. We worked closely with Mai, the founder, to create a clean and modern brand identity that reflects Prosperity’s role in helping clients nurture connections between information and insights by harnessing the potential of data, AI, cybersecurity, and innovation.

The logo we developed is both organic (reminiscent of a “tree of knowledge”) and highly structured, with multiple points converging into an organized pattern symbolizing strategic unity.

TRIA also applied the brand identity to a new website and collateral, as well as developing key messaging to promote the services and expertise of the company and its founder.

The result is a fresh, clean and modern visual identity that stands out from the typical “tech” brand style while still feeling intuitively connected to its industry. The new Prosperity brand and communications help position the company as an innovative and highly credible player while representing a unique and approachable voice in the industry.